Eye of Horus is a luxury, cruelty-free, Australian beauty brand, thoughtfully designed in Byron Bay. We are committed to offering premium cosmetics that are clean, conscious and considered.
We place performance first, alongside ingredient integrity and harness ancient beauty rituals and sacred ingredients to create effective, award-winning formulations that enhance your natural beauty.
Each product is a collection of stories, traditions and learnings that intend to empower with beauty, confidence and purpose.
Our consistent awards for Best Product and Best Makeup Brand attest to our product performance and ingredient integrity, along with our five-star customer reviews from a loyal following of dedicated fans and advocates.
We look to the past to inspire our future
After a background in developing organic Australian skincare for sensitive skin, Holly made the transition into colour cosmetics with the intention of offering thoughtfully created products that were clean, conscious and considered.
At the time, there was little in the way of premium, high performance beauty that honoured skin health as well as the longevity of our planet, so she commenced a journey to develop a luxury beauty brand with purpose.
It started with a single Mascara designed for sensitive eyes, utlising sacred oils and waxes that drew on ancient wisdom. Holly’s intention was to pair back the unnecessary and often harmful ingredients and focus on creating a clean, functional product that didn't irritate or cause harm.
"Our approach to product formulation echoes our core values of slow ethical beauty, sustainability and functionality." - Holly.
The name Eye of Horus was inspired by the originators of holistic beauty and rituals, the Ancient Egyptians. They would line their eyes with black eyeliner for beauty and spiritual protection.
Harnessing revered ingredients like Moringa, Hemp, Abyssinian and Pomegranate Oil, all with deep roots of regeneration in ancient Middle Eastern history, we take inspiration from the past to cultivate timeless, innovative and essential beauty.
Nestled within the iconic coastal town of Byron Bay, Eye of Horus has become a pioneer in clean beauty and is built by a collaborative, inspired team, all of whom share a love for all that is organic, ethical and beautiful.
“Our intention is to empower you to focus on mindful beauty as a ritual and luxury for both mind and body.” - Holly.
Luxury, Australian Beauty