our Passion
Goddess Giving Program
Our Goddess Giving Program is close to our hearts and has been a large part of our brand’s foundation since its inception - we are beauty with purpose.

We support those in need, globally and habitually. Not just a brand, Eye of Horus is a vehicle for change, aiming to provide a collective awareness for those who are traditionally forgotten in widespread media. We fight for the wellbeing and rights of children, animals, men and women, believing that all are equal and deserving of abundance. It is our duty to support the charities that are dedicated to making a positive future for all. 

We support WWF, Save the Children, Unicef, the National Breast Cancer Foundation, Australian Red Cross, One Tree Planted, Look Good Feel Better, and the Movember Foundation. 
Our Impact
Purpose, Passion & Positivity
Giving back will always be part of our ethos. We wholeheartedly believe in positive change and aim to be the industry leader in ethical beauty.

We pledge to always and forever be cruelty-free and campaign for kindness to all creatures both great and small. So, you can confidently use your cosmetics knowing no animal has been harmed in its process of creation. 

We are proud partners of i=Change, a platform that enables us to turn every purchase into impact, and empower women and girls. This means every time you purchase from us, together we make a difference in someone's life. $1 from every sale goes to a life-changing project. You decide where.