Beauty with Purpose
Eye of Horus has partnered with I=Change to donate $1 of every sale to a life-changing project and you choose where it goes.
More than just a brand, we are a movement and our mission extends beyond beauty. We are invested in the liberation and independence of women and children, the care of our environment and those that inhabit it.
We are proud to use our platform for positive change by supporting three charitable causes and allowing our customers to put purpose to their purchase by choosing which of the three charities to donate to.
I=Change has a policy of complete transparency so you are guaranteed that your donation reaches the charity in full.
You can track our impact here.
Protect a Woman
Provides shelter to a woman escaping domestic violence.
Across Australia, around 56,000 women are homeless each night, many with young children. Now, there are many more. Women unable to access shelters are left vulnerable, disconnected from community and support networks.
Women’s Community Shelters is dedicated to providing women and children with a safe place to stay and an opportunity to rebuild their lives.
Every $50 provides a hot meal and a safe, comfortable place to stay for one night.
Support a Child
Provides specialised counselling for a child who has experienced abuse.
Every night in Australia 46,000 children can’t sleep in their own beds because they are at risk of being abused or neglected.
The Australian Childhood Foundation is a leading organisation, supporting children to recover from the trauma of abuse, neglect and family violence. The Foundation provides specialist support to help children heal and feel safe, while educating and empowering communities to safeguard children from abuse.
Every $50 helps provide one-on-one specialised therapeutic counselling for a child who has experienced family violence.
Clean the Sea
Clean our seas and harbours.
Over 160 million tons of plastic is produced each year to create single-use disposable items and packaging.
With no established system to close the loop, this has led to over 70 years of accumulation of plastics in landfill (40%) and the environment (32%), with only 10% being recycled.
Plastics end up in waterways and oceans, breaking down into ever smaller pieces called micro-plastics, well known for entering the food chain through the water, air and food that we consume.
Every $1 removes 1.2kg of plastic and debris from the sea.
"I’ve always had a deep desire for Eye of Horus to be a vehicle for change. As a mother and businesswoman, I'm committed to partnering with life changing projects that support women, children and the precious earth that we share.”