When it comes to finding the perfect foundation, one formula doesn't suit all. it can be overwhelming to navigate the different formulations available and find the right product to suit your skin type, and desired coverage or finish.
In this guide, we'll explore the three key types of foundation, serum, liquid or stick, helping you choose the perfect formula for your skin. 

Liquid Foundation

Liquid foundation is often the first thing that comes to mind when people think of foundation, and for good reason. It offers the most variety across skin types, finish preferences, and coverage. The formulas are lightweight and seamless, making it easy to apply and blend with your skin, using your hands, a sponge, or a brush.
One of the key benefits of the Eye of Horus Second Skin liquid foundation is its versatility. It provides flexible, buildable coverage, sun protection (SPF25+) and a seamless real-skin finish. Additionally, it contains active skincare ingredients, including Moringa, Ectoin, Witch Hazel and Abyssinian Oil making it an excellent choice for all ages and skin types. 

Serum Foundation

Serum foundation is a relatively new formulation that has quickly gained popularity due to its lightweight texture, dewy finish and skincare benefits. Serum foundations typically contain a high concentration of active ingredients, such as antioxidants and vitamins, which help to nourish and protect the skin.
One of the main benefits of the Skin Tint Serum Foundation (SPF15+) is the unique infusion of seven sacred oils for overall skin health and rejuvenation while still feeling weightless on the skin. This makes it an ideal choice for those who prefer a more natural, dewy look or have dry, dehydrated or mature skin. The Skin Tint Serum is also universally adored for its ability to improve skin texture and overall radiance.

Stick Foundation

Stick foundation is a compact and convenient formulation that provides full coverage with a velvety finish. It typically comes in a twist-up tube and can be applied directly to the face, making it an excellent choice for on-the-go touch-ups.
One of the primary benefits of the Ritual Skin Foundation Stick is its sun protection (SPF30+) properties, portability and ease of use. It's suitable for all skin types, in particular those with oily skin or large pores, as it provides a smooth and even finish. This multitasking foundation is also revered for its nourishing, long-wear formula, making it an ideal choice for special events or long days.
Choosing the perfect foundation formula is a highly individualised process that depends on your skin type, preferences, and desired coverage. Liquid, serum, and stick foundations all offer unique benefits and results, so it's essential to choose the right formulation for your needs. We hope this guide has helped you navigate the differences and advantages of these three popular foundation types, allowing you to make an informed decision for your skincare routine. 
For complimentary shade matching and bespoke product recommendations, reach out to an Eye of Horus beauty expert on Live Chat or email or book a digital beauty consultation.