Your lashes, but better.

While the right mascara makes all the difference, the secret to great lashes starts before you even reach for the wand. Too often, we overlook the simple details like lash prep, wand placement and regular maintenance.
We reveal how you can forego false lashes by making the most of your mascara, plus tips for perfecting your application and the importance of proper prep. Pair these tips with one of our award-winning formulations and you’ll have the best lashes of your life.

Prepping your lashes

The secret to fluttery, fanned-out eyelashes? All it takes is a couple of clamps of the Goddess Curler.
The Goddess Curler has the ability to shape and curve your lashes with ease. The lightweight, ergonomic design is slightly rounder and larger than regular curlers, making it easier to manoeuvre and more versatile for a broader range of eye shapes. It also comes with soft, padded cushions (including a spare insert) to prevent pinching and ensure optimal eye hygiene.
If you’re new to lash curling or looking to improve your technique, follow these easy steps.
Begin by holding the Goddess Curler up to your eye. While your eye is open, open the curler and place your lashes between the clamps. Get as close to the base of your lashes as you can, being careful not to pinch the eyelid. Gently close the clamp on your lashes, and hold closed for a few seconds. Once you release, move the eyelash curler out and repeat in the middle of your lashes and once at the tips for a complete curl. 

Choosing the best formula

With two multi-award-winning formulations on offer, we know a thing or two about creating mascara. We’re going to talk you through both formulas so that you can decide which will be the perfect addition to your beauty routine.
Our original and best-selling Goddess Mascara was inspired by the beauty rituals of the Ancient Egyptians, who many believe to be the originators of holistic beauty. The Ancient Egyptians believed in the restorative powers of plants and shared their wisdom in the first-ever recorded medicinal text written by mankind - Ebers Papyrus. The Ebers Papyrus states the oils which are considered most sacred, one of which being Moringa Oil. Moringa Oil is a key ingredient within the Goddess Mascara as it is one of the world’s most abundant sources of natural vitamins and minerals to highly nourish and regenerate.
Also found in the Goddess Mascara is Castor Oil for lash health as well as certified sustainably sourced Beeswax. Beeswax is what offers the smudge-proof and water-resistant properties, allowing you to enjoy all-day wear (yes - even after swimming). Despite the formula not budging, it can still be easily removed - simply melt away the wax with warm water and wipe away - we recommend removing using the Organic Bamboo Cleansing Kit.
With over 150,000 tubes sold and countless accolades, it’s safe to say the Goddess Mascara has secured its cult-status within the beauty industry. A staple amongst makeup artists, beauty editors and insiders alike, this richly pigmented mascara will coat your lashes with ultimate precision.
Don’t just take our word for it, read the hundreds of five-star reviews online here.
So with a formula as faithful as the Goddess Mascara, you might be wondering what inspired us to create something new - allow us to indulge you. We introduced the Bio Mascara for our customers who sought after a vegan and natural alternative. As always, we set out to create a product that was uncompromising on performance. Since it’s release in 2017, the Bio Mascara has secured it’s best-seller status amongst our Goddess community and beyond. 
Best described as an instant, natural lash-lift, you’ve found the one within the Bio Mascara if you desire dramatic lashes but don’t stand for the chemicals that often accompany them. This luxurious, vegan-friendly formula is 98% organic and naturally derived and enriched with a nourishing blend of sacred, plant-based ingredients for lash health. 
Featuring marine algae (Laminaria Digitate), which is well known for its hair regenerating and revitalising benefits. Laminaria Digitate also offers a rich source of iodine, iron and potassium and antioxidants. 
Galactoarabinan is a naturally derived, plant-based collagen extracted from larch trees. It plays a pivotal role in cellular renewal and is responsible for maintaining the strength and elasticity of hair.
The Bio Mascara focusses on lifting, curling and lengthening the lashes. The innovative double-sided, curved comb wand was thoughtfully crafted to replicate the natural shape of the upper and lower lash line. This allows for the wand to reach and coat each lash with ease.
Learn more about the award-winning Bio Mascara online here.

Perfecting your technique

It’s time to get a little more crafty with the humble mascara wand.
For a natural look, simply apply one coat. For thicker, more dramatic lashes, layer with two or more coats. 
We are firm believers in the less is more approach. After you dip the wand into the tube, brush off any excess pigment onto the side of the tube, and apply one coat at a time.
The key to perfecting your technique lies almost exclusively in your timing. Allow each coat dry slightly, but not completely, before layering on more, which means you want to alternate between your eyes when applying product. We recommend building the layers while moving back and forth between the eyes.
To lengthen your lashes, rotate your brush from root to tip as you apply it. 
For volume, start at the base of the lash line and wiggle the brush through the hair in zigzag strokes. This will add volumes and promote lash separation whilst ensuring you pick up the shorter lashes too.
Finally, perspective is everything. When applying mascara, take a step back from the mirror occasionally to see how your lashes look. This will help you determine whether you need more – or less – to complement the rest of your makeup.

Prioritising lash care

Caring for our lashes doesn't always make the top of the to-do list, but the benefits are there if we are willing to put in the work. 
The Universal Lash & Brow Serum works to visibly thicken, lengthen and enhance your lashes and brows. This innovative formula is universally tinted to suit all brow and lash tones and is made with 100% vegan, ethically sourced ingredients. It doesn’t stop at that, this gentle formula is infused with Star Anise and Rosemary Extract to promote growth as well as bioavailable essential B-complex vitamins and minerals for lash health. 
When it comes to long, fluttery lashes (without the falsies) and thicker, fuller brows, consistency is key. You need to allow the product time to work and remain consistent with your application to fast-track your results.
Learn more about the Universal Lash & Brow Serum online here.