The Guide to Perfect Brows

When it comes to brows, not only are they one of our most distinctive features, but well-groomed and shaped eyebrows can balance, lift and frame the face, as well as give the appearance of larger eyes.

National Brow Day takes place on 2 October and celebrates the collective, long-standing love of brows, which dates back to Ancient Egyptian culture in which they paid homage to the God of protection and health, Horus.

From bold and bushy to feathered and fine, eyebrow trends are forever changing, but our fixation on them never fades. No two brows are the same, which means working with each brow’s natural hair growth and creating the perfect shape for your face will vary for everyone.

Read on to learn how to purposefully groom, shape and maintain your brows, utilising the right tools to complement your face and enhance your natural features.

Step 1: Brow Preparation

Much like the hair on your head, regular care and conditioning will lead to fuller and healthier eyebrows, which in turn, become easier to shape.

We recommend applying the Universal Brow Lash Serum to clean brows before going to sleep, as this innovative formula is designed to deeply nourish and protect delicate hair follicles.

Infused with sacred Star Anise, Rosemary Extract and Castor Oil, these brow-benefiting ingredients are widely recognised for their ability to enhance hair growth and strengthen the brows.

Step 2: Choose the right shape to suit your face

Whether you prefer bold, free and full brows or well-manicured and defined ones, it is important to consider your face shape when creating the right brows for you.

Round shaped brows are perfect for anyone wanting to add softness to their face, as it reduces the harshness of sharper features.

For those with a longer face shape, creating flatter brows will give the appearance of a more oval-looking and shorter face, whereas square shaped faces tend to suit more of a curved brow. Anyone with a rounder face can opt for an angled, defined brow as the high arch tends to give the appearance of a more youthful face.

Step 3: Choose the right product

We’ve created an array of quality and purposeful brow products designed to suit individual needs and styles.

Dual Brow Perfect

This innovative 2 in 1 brow pen includes an angled chiseled wax crayon for strong colour payoff and controlled application, as well as a tinted gel mascara to set perfectly groomed brow hairs in place all day.

This water-resistant and long-wear formula is 100% vegan, ethically sourced and infused with Carnauba and Coconut Oil for maximum staying power. Ideal for anyone who likes a thicker brow pencil paired with a gel.

Brow Define

This slimline, retractable pencil is ideal for creating hair-like strokes and for depositing the perfect amount of product for natural looking brows and a long-lasting finish. This beauty also features a spoolie to brush the hairs into place and with a few strokes of the pencil, you can achieve perfectly shaped, coloured and defined brows.

This smudge-proof, long-wear formula is 100% vegan, ethically sourced and enriched with Organic Castor Oil to stimulate hair growth. Ideal for anyone who prefers to enhance their brows with a finer pencil.

Brow Sculpting Clay

This product is designed for anyone looking to create bold, sculpted brows. The unique Kaolin Clay formula is smudge-proof, water resistant and infused with ancient Abyssinian Oil to promote brow health.

This high-performance brow product is vegan, ethically sourced and is ideal for anyone who prefers to use a fine angled brush to ensure a seamless application.

Brow Fibre Extend

This innovative, smudge-proof and water-resistant formula will add colour and extend the brows with just a few small strokes.

Infused with Canalicaluta Extract (seaweed), Laminaria Digitata (seaweed) and Moringa Oil to stimulate brow growth and repair, this creamy brow product is 100% vegan and ethically sourced. Ideal for anyone looking to add tiny fibres to their brows to make them appear fuller and thicker.

Step 4: Perfect your technique

The goal is to create hair-like strokes that mimic your natural brow hair growth, which can be achieved with light flicking motions using the Dual Brow Perfect, Brow Define or Sculpting Clay for a natural looking result. If you’re looking to create darker and fuller brows, reapply as needed.

Alternatively, if you are just looking for a quick, easy way to deepen and extend your brow colour, the Brow Fibre Extend can be applied as a brow-like mascara starting from the base of your brows and brushing upwards into place.

When applying your desired brow product, it's important to start slow with a light hand, as it’s much easier to add product as opposed to removing. We recommend starting from the arch outwards where more product is usually applied, and then softly blending the product through the start of your brows afterwards.

Whilst overextending the tail of your brows can elongate the face for people with shorter brows, be mindful to continue it in the right direction, to deter a droop- effect, giving the appearance of a sad expression.

To work out where the end of the brow tail should sit, place a brow pencil directly under the outer side of your eye and diagonally point it to your nostril. Your eyebrow should finish where the brow pencil touches the brow bone.

Step 5: Blend out any harsh lines and clean up the brows

Using the spoolie brush on the Brow Define, the gel of the Dual Brow Perfect or the angled brush with the Brow Sculpting Clay, lightly blend out any harsh lines to ensure natural looking brows, with subtle back and forth motions.

Clean up the brows if needed and highlight the brow bone by applying a small amount of the Triple C Concealer with the Vegan Angled Brush under the brows to bring instant shape and definition.

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Make sure you tag @eyeofhoruscosmetics and #EOHbeauty on Instagram to show us your perfectly shaped brows.

For any questions or advice on which products are best suited to you, reach out to the team over email, Instagram, Facebook or live chat.