Creating longer, fuller lashes
If you’re searching for a new mascara that ticks all the boxes, then look no further than our Goddess Mascara, a lengthening, volumising and tube-like mascara with over 150,000 tubes sold worldwide. A staple amongst makeup artists, beauty editors and insiders alike, if you haven’t already heard about this beauty with thousands of reviews, you’re going to want to check it out, because who doesn’t want luscious and long-looking lashes?
Inspired by ancient beauty rituals and sacred ingredients, this award-winning, luxurious formula is ideal for sensitive eyes and is smudge-proof, water-proof, clump-proof & quick-drying. Despite its incredible staying power, the best part is its tube-like formula which can be easily removed with warm water and wiped away.
Designed to accentuate and enhance your natural beauty, the Goddess Mascara curls, adds volume and lengthens, whilst separating the lashes with its flexible silicone hourglass wand, which evenly coats the entire lash. Added thickness can be easily achieved through layered application. Also available in Babylon Brown for a desired natural look.
Known for its lash enhancing ingredients, the mascara is infused with Moringa Oil, a holistic beauty treasure with one of the world’s most abundant sources of Vitamins A, B, C and E, as well as antioxidants and fatty acids to nourish and strengthen. Also free from parabens, the mascara contains ethically sourced beeswax, rice bran wax and candelilla wax which allows for all day wear.
The Ancient Egyptians wore statement eye cosmetics as they believed it inspired magical powers, for the almond-shaped eye resembles the falcon eye of the God Horus. The eye of Horus was understood to have protective powers to repel evil spirits, protect their eyes and provide a statement of beauty. The Goddess Mascara has ancient roots to stand the test of time.
Many shoppers who swear by the product say it makes their lashes “look and feel amazing” with “no irritation, clumping or smudging.” Another praised it “goes on and off like a dream.”
TIPS FOR ENHANCED WEAR
Whilst a quality mascara will provide longer, fuller looking lashes, the key to better looking lashes involves preparation and maintenance. Here are three tips to encourage enhanced lash health and fullness:
STEP ONE // CURL
A few clamps of our Goddess Lash Curler will give the illusion of longer looking, fluttery and fanned out lashes. The lightweight and ergonomic deluxe beauty tool features cushioned handles for optimal pressure and control. It also comes with an additional cushion insert to ensure optimal eye hygiene. Begin by placing the lash curler on either side of the lashes and press continually until your desired outcome is achieved. Tip: For an intensified and longer lasting curl, heat the lash curler by holding a blow-dryer close to it for approximately three seconds. Before use, ensure you blow on the curler and test with your hand before applying to the lashes to prevent burning the eye area.
STEP TWO // PRIME
In order to maximise the wear of your mascara, a lash primer can be applied before use to prevent clumping, provide enhanced fullness and additional nourishment. Our Universal Brow Lash Serum visibly lengthens, thickens and enhances the brows and lashes as it is infused with Star Anise and Rosemary Extract to promote lash and brow growth. The ethically sourced, 100% vegan ingredients including bio available essential B-complex vitamins and minerals also encourage overall lash health for everyday wear.
STEP THREE // REMOVE
An important ritual to remember at the end of the day is to remove mascara as this prevents the pores from being clogged, avoids irritation, inflection and even lash loss. A gentle cleanse with water is recommended after wear to encourage healthy and fuller lashes. Our Organic Bamboo Cleansing Kit is ideal for sensitive skin and is a great addition to a waste free beauty routine. Consciously created with 100% sustainable, biodegradable and ethically sourced organic Bamboo Cotton, the natural fibres will gently exfoliate your skin and increase blood circulation to deliver a bright, fresh and healthy complexion.
SHOP THE COLLECTION
If you have any questions, reach out to our team of beauty experts via live chat, email or Instagram or Facebook. Remember to tag @eyeofhoruscosmetics #EOHbeauty in your makeup looks for the chance to be featured.