September 23, 2020
In Conversation with Eileen Lofgren
We sit down with Eileen Lofgren, Founder and Creative Visionary behind the cult-favourite lifestyle and jewellery brand Child of Wild.
Eileen opens up about all things business and beauty rituals. We also discover how Eileen navigated life as a grad student to the entrepreneur of an empire with over half a million followers!
Pisces Sun, Cancer Rising, Gemini Moon. And for anyone who follows Human Design I am a Manifesting Generator.
THREE WORDS THAT BEST DESCRIBE YOU
Creative, driven & philosopher.
WHAT DOES BEAUTY MEAN TO YOU?
Glowing. There are some people you meet with clear bright eyes, glowing healthy skin (at any age, with wrinkles or none) and you can just tell they are healthy and living a fulfilled life. Connected to themselves and nature. Those are the most beautifully stunning people.
FAVOURITE SELF-CARE RITUAL?
I am so fortunate and grateful every day for my infrared sauna. I put castor oil all over my scalp, coconut oil on my ends, dry brush my body and then sit in my sauna for 45 mins listening to a podcast or guided meditation. It's so detoxifying and nurturing. I do this 2-3 times a week.
ONE MAKEUP PRODUCT YOU CAN'T LIVE WITHOUT
A delicious bronzer. I am loving the Love and Light Palette by Eye of Horus.
TREASURED WORDS OF WISDOM
"There are more things in heaven and earth than are dreamt of in your philosophy"- Hamlet, Shakespeare
Never assume you know everything, always dig for more depth, stay humble, and always dream big.
CHILD OF WILD
WHERE YOUR JOURNEY BEGAN
My beginning was a blending of experiences that pushed me to start my own brand. I studied Humanities at university and spent my four years learning about Art History, Theology, Languages, Philosophy etc. Here I learned the depth of what culture is and how it serves our community today. Fast forward to post-grad, I was getting upset when I would see replica Native American jewellery or Ethiopian pendants being sold in some of my favourite stores but having no transfer of information about it’s history. I wanted to open a website that was a curation of authentic cultural jewellery that gave homage to the cultures and artists who created them. Buying only authentic, directly from the culture and then researching and listing the meaning behind each piece. Nothing mass-produced in China. Only designs that have a purpose. I luckily started when Instagram just started to become a thing. I was posting eclectic vintage jewellery and decorated cow skulls and quickly gained a huge following!
SOURCE OF INSPIRATION
I miss the Tumblr days! I love images that make you feel all the feels. I pull inspiration from everywhere. I typically take one large trip a year to go source jewellery. We have been to Morocco, Istanbul, Bali, Japan, Korea and all over Europe. Finding inspiration in street style or in reminiscence oil paintings, wherever I am my wheels are always turning.
WHAT DOES SUCESS MEAN TO YOU?
Freedom!!!! Freedom financially, freedom to travel, freedom to purchase high-quality products, freedom of lifestyle.
That can mean living in Bali, or a mega-mansion in LA. As long as you have the freedom to live the life you authentically want - that is success.
If you can create a business or work for a business that adds to the world instead of taking away and feel free to live life, that is the ultimate goal.
We have been in some major print magazines, on Chrissy Teigen the cover GLAMOUR, on Slick Woods inside VOGUE, a few years in SI SWIM.
Kylie Jenner wore our jewellery for 3 Coachellas in a row! That was wild.
We have never paid an influencer (we do gift jewellery). Everything has been organic and I am so proud of our clients and celebrities who post our jewellery out of love and support for quality gems and our small female lead businesses.
HOW YOU JUGGLE BUSINESS WITH PERSONAL
COVID has been a welcomed reset in terms of our business structure. We all were able to transition to WFH which allows an amazing life/work balance.
It is hard because as a business owner you are never not thinking or working. But it is why you are in the position you are in, and in all honestly it's super fun.
THE BEST PIECE OF ADVICE YOU COULD GIVE TO SOMEONE LOOKING TO BEGIN OR UP-LEVEL THEIR BUSINESS?
Work - your - ass - off. So many people have great ideas but give up way too easily. If you want to make it happen then don't allow yourself to fail.
Don't be afraid of taking risks, missing out on the weekend parties, work more than 40 hours a week, losing friends (they don't deserve you anyway) all to dig in and build your dream life.
Entrepreneurship is not easy, it's abusive to your emotional and physical state. It can be lonely at times, but in the end, you are creating something from nothing and creating your desired lifestyle on your own terms. There is nothing more fulfilling than ruling your own life.
WHAT'S AHEAD FOR CHILD OF WILD
We have an insane new website launching soon!!! It has been 8 months in the making. We will be launching a custom charm bar you can create and design your own necklace on our website. We will keep building out our collection and travelling to source unique, thoughtful pieces.
Eileen is an absolute powerhouse and such an inspirational female figure in business. Learn more about the incredible work the Child of Wild team is accomplishing by visiting their website or connecting with @child_of_wild on Instagram.
Stay tuned for our next In Conversation With series coming soon!