~ INTERNATIONALS ~
We have been busy expanding internationally with the launch into Vietnam, Estonia, Kuwait and increasing our footprint in the UK - especially with the launch into the British Museum as part of the 'Sunken Cities' exhibition.
~ MARKETING & PRODUCTS ~
We have refreshed our marketing material for online and in stores which has been received wonderfully with all of our retailers. This includes stands, posters, vouchers, product cartons, photoshoots + more.
As for products, Eye Of Horus Cosmetics was awarded 'Best Eyeliner' and 'Best Eyeshadow' in the top Australian Best In Beauty Awards by www.beautyheaven.com.au with a runners up for 'Best Brow Product'.
~ NEW PRODUCTS ~
On top of all of that we managed to launch the four new Goddess Look Boxes and brand new Bio Lash Lift Mascara which is 100% vegan and 98% natural organic ingredients along with a new Goddess Lash Curler! Full speed ahead for new products with the team working hard on launching the perfect vegan and natural Goddess Lipsticks in 2017!
~ GODDESS GIVING ~
Between launching into new countries, new products, new marketing and new projects... we always make time to give back as part of our 'Goddess Giving' program. Throughout the year we have supported a numerous amount of charities and causes with both financial and product donations to our fellow disadvantaged Goddesses.
One of our most successful 'Goddess Giving' projects was for the NSW Women's Cancer Charity 'Look Good Feel Better' where we donated product for their cancer patient makeup classes and $10 from every sale of our Goddess Look Boxes for the month of August.
Our most recent and exciting Goddess Giving project has been signing up with the wonderful B1G1 (Buy 1 Give 1) program where we get to select different charities to donate to each time we sell specific products. For December every time we sell a Charcoal Goddess Pencil, we donate to Ethiopian families towards safer drinking water for them.