Pantone announced “Ultra-Violet” as the official 2018 Colour of the Year, a bright and mystical shade used throughout history to represent royalty. Here at Eye of Horus Cosmetics, we are excited to see this stunning shade in the spotlight because our purple Amethyst Eye Pencil is on point with the Ultra-Violet shade. Yes, this does mean you can embody the colour of the year by adorning your eyes with our Amethyst Pencil, transforming you into an Ultra-Violet Goddess.
Leatrice Eiseman, the executive director of the Pantone Color Institue, told the New York Times that this purple shade “communicates originality, ingenuity and visionary thinking.”Pantone’s official definition of the color describes it as:
 “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”
See our top picks for how to rock the Ultra-Violet shade on your eyes this year:
This dramatic cat eye is a step up from your standard winged liner look, a perfect match for the stand out Ultra-Violet shade. Simply drag out that line further than you normally would and fill it in thicker for a bold look.
Want to fully embrace the colour of the year? Highlight your eyes and make them pop with a full smokey eye look. Colour in your lids with our Amethyst Pencil and use the smudging brush on the other end to blend it out, creating a sultry statement look.