Skin Tint Serum Foundation: From Inception to Complexion

Skin Tint Serum has landed, an innovative multi-tasking foundation providing all-day, buildable coverage, with active skincare benefits and mineral sun protection. 

Created for every woman, for everyday wear, the inspiration behind the campaign was empowerment, diversity, true beauty and confidence in oneself. 


“The campaign itself reflects not only the product's versatility, but it’s adaptation to every woman’s lifestyle, supporting her everyday empowerment; and when you purchase Skin Tint Serum, you’re not only being kind to your skin, but the planet too,” Holly Schleich, Founder.

“When developing Skin Tint Serum, it was important that the product followed our Better Beauty ethos, that is, ensuring the formula was not only premium and high performing, but also ethical and sustainable, from inception to completion.”


We have balanced the finest, 100% natural, chemical- free ingredients to produce a product that is innovative and of the highest quality.

We have prioritised Earth-friendly packaging and the use of sustainable and quality ingredients, sourced kindly and ethically.

Supporting local artisans, this Byron Bay formulated product, honours the tradition of craftsmanship and sustainable, small-batch manufacturing.

All packaging is created using 50% post- consumer recycled (PCR) packaging, an environmentally-conscious material made from recycled plastic waste.

Holly continues, “A highlight for me, is that Skin Tint Serum is buildable and seamless to wear. Simply shake to activate the mineral pigments and apply to your fingers or use our new Vegan Buffing Brush. The consistency is like a serum but when absorbed the result is smooth, superior coverage, with sun protection and skincare benefits. I love that we were able to produce this product locally, in Byron Bay, and that it provides all the skin-loving benefits for a healthy and vibrant complexion.”

Photography: Aris Simmons
Videography: Mollie O’Sullivan
Hair & Makeup: Alarna Taylor
Studio: 11Past11Studio 

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Be sure to tag @eyeofhoruscosmetics and #EOHbeauty on Instagram wearing your new #SkinTintSerum 

For any questions or advice on which products are best suited to you, reach out to the team over email, Instagram, Facebook or live chat.