How to Choose the Right Brow Product

Few things can have as great of an impact as filling in your brows — making brow products the unsung heroes in our beauty bags. Whether you’re blessed with lavish arches and simply looking to groom or you’re working with sparse brows and desire fuller ones — the right brow product can do just that and more.
Read on to discover what to look for in a brow product and how to choose the right formula and shade with added benefits for your brows.



The look you want to achieve will determine the product you use and whether you wear each of the formulas solo or in conjunction another. Generally speaking, pencils are great for precision and can be used to create hair-like strokes, while using pomades, fibre gels and clay are great to fill larger areas, build volume and create a shadow, giving the appearance of fuller brows. Brow gel or serum, whether clear or tinted, can be used to groom your natural brows and accentuate the individual hairs, or to set your powder or pencil in place.
Finding the right shade to blend in with your natural brow colour is key to effortless brows. 
If you have dark hair, go for an exact match or a touch lighter than your natural shade.
 If you’re a natural blonde, we suggest a hue two shades deeper than your natural colour. 
If you have lightened or highlighted hair, choose a shade that matches your natural roots
If you're trying to re-grow sparse areas or simply looking to maintain your brow health, then you'll want to begin incorporating products rich in nourishing ingredients that help to condition your brows and encourage hair growth. Brow benefiting formulas that contain moisturising ingredients like coconut oil, vitamin E, or castor oil will all help to stimulate your natural hair growth while nourishing and conditioning. Moringa Oil, Abyssinian Oil, Laminara Digitata and Castor Oil are just a few of the hero ingredients for brow health within our brow suite. Get to know more about them below. 


Dual Brow Perfect
This mechanical twist-up pomade offers the precision of a traditional pencil with an angled tip for added control and detailing. A dual ended tinted brow gel allows you to brush through brows and Coconut Oil works to nourish and moisturise while carnauba wax helps hold hairs in place for all day wear.
Brow Define
The precise tip of the Brow Define makes it ideal for adding crisp definition or adding hair-like strokes to fill in sparse areas. The retractable, ultra-fine tip makes for a super-natural effect, as does the soft, blendable formula which is enriched with Castor Oil to stimulate hair growth. The built-in spoolie allows you to groom for a sublte, blended finish.
Brow Fibre Extend
The Brow Fibre Extend is made up of tiny microfibers that adhere to your brows, instantly making them appear fuller, while the natural pigment simultaneously adds definition. Easily buildable, you can swipe on a small amount for a more natural effect, or gradually layer if you’re going for a bold brow look. The small and tapered brush makes for a seamless and precise application, and the brow benefiting formula is also long-wearing, water-resistant and enriched with Moringa Oil for conditioning and Laminara Digitata for hair growth. 
Brow Sculpting Clay
If it’s bold, sculpted brows you’re looking for then the Brow Sculpting Clay is set to become a staple. The unique Kaolin Clay formula is smudge-proof and water-resistant for all day wear and is enriched with ancient Abyssinian Oil to condition and promote brow health. Featuring a fine angled brush for easy application with ultimate precision. 
Brow Lash Serum
It is sadly quite common for brow products to contain harsh and drying ingredients which can have the opposite effect on your brows long term. Delivering a sheer wash of tint, this universally tinted gel can be used on the brows and lashes. Enriched with Star Anise and Rosemary Extract to promote lash and brow growth as well as bio available essential B-complex vitamins and minerals for lash health. The brush is also specially shaped to coat the hairs evenly and shape them in one fell swipe.
Looking for more information on our brow collection of guidance on choosing the right formula and shade? Book in for a complimentary digital beauty consultation or use our live chat to speak with an Eye of Horus beauty expert.