January 22, 2020
Classic Blue - The colour of the year
Classic blue ‒ “a timeless and enduring blue hue, elegant in its simplicity” ‒ has been named Pantone’s 2020 Colour of the Year. According to the Pantone Colour Institute, Classic Blue instills a sense of “calm, confidence, and connection” and “highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era”.
Inspired by peace and tranquility, it’s known as a “restful colour offering refuge to the human spirit”. While also “aiding concentration and bringing laser like clarity, Classic Blue re-centers our thoughts and fosters resilience”. According to Leatrice Eiseman, the director of Pantone’s Color Institute, it is a “solid and dependable hue we can always rely on. Classic blue encourages us to look beyond the obvious, to expand our thinking, increase our perspective and open the flow of communication.For this year’s colour presentation, Pantone curated a fully immersive sensory installation. Classic Blue therefore has its own soundtrack (“a nostalgic song that takes us to a place of comfort and familiarity”), a fabric (“a soft, velvety texture to print on”), a tea (“a wellness oriented, elegant and expansive berry melange with subtle citrus notes”) and a scent (“a fragrant contemplation of where sky and sea meet”). All for purchase in limited-edition runs (the track can apparently be downloaded for free). Colour as a complete consumer experience!
Colour has the power to impact the human psyche in more than just a visual way. It can convey feelings to us, and in the words of Laurie Pressman, vice president of the Pantone Color Institute, it is “a way to express and affect ideas and emotions”.Here at Eye of Horus Cosmetics, we have the Pantone Colour of the Year ‘Classic Blue’ on our mind… well actually on our eyes! The elegant and classic shade of our Sapphire Blue in the Goddess Pencil Range embodies the qualities of the Colour of the Year.
Embrace and channel the Colour of the Year with the Sapphire Blue Goddess Pencil.