My curiosity and journey into cruelty-free makeup lead me to this product. It was nothing I had seen before. I was intrigued with the push button and tear-shaped design. I have dry, dark coloured lips and was concerned buying a matte colour but Velvet Lips blew me away! The lipstick was so smooth yet moisturising-something I had not experienced before with matte lipsticks. My lips remained soft for the entire night without needing lip balm. The colour is versatile for many looks and very pigmented (a little goes a long way!) and the tear-shape design makes application so easy and precise without a lip pencil! Velvet Lips is a real game changer (I actually rushed out to buy more shades after using Sorceress)!