The Science Behind Our Mascaras

Our award winning performance focused mascara is our hero product originally inspired by the ‘Eye of Horus’ itself. The eye represented the Kohl rimmed eyes of the ancient Egyptians, who wore eye makeup as they believed it offered magical power and protection as a well as a statement of beauty.

This little gem is known for it’s long wearing performance while being gentle on the eyes. Just like the ancient Egyptians, the Goddess Mascara is not only a statement of beauty but protects your eyes with its gentle formula. So if you’re a little bit sensitive but don’t want to sacrifice staying power and performance this little treasure is for you.Want to know the secret behind our hero product - the multi-award-winning Goddess Mascara? There are two key ingredients in its formulation which enable it to have it’s high performance.

Waxes - The certified ethically sourced beeswax in our Goddess Mascara is the KEY to it’s water and smudge proof performance, along with other key waxes of rice bran, candelilla and carnauba. The waxes naturally hold up against sweat, tears, water and humidity, making it the perfect ingredient in an everyday mascara. They also add thickness and volume while holding the lash in shape for a great long-lasting curl. Users not only love wearing it but taking it off too! It’s so easy to remove by just adding warm water to melt the natural waxes off with no panda eyes.

Oil - The Goddess Mascara features ancient Moringa Oil, found in King Tuts sacred tomb and known as The Tree of life for its amazingly rich nutrition of essential phytochemicals. In fact, moringa is said to provide 7 times more Vitamin C than oranges, 10 times more Vitamin A than carrots, 17 times more calcium than milk, 9 times more protein than yoghurt, 15 times more potassium than bananas and 25 times more iron than spinach. The deliverance of these powerful vitamins and minerals to the lashes through the Goddess Mascara results in truly nourished hairs, leaving lashes soft and properly in-tact after wear. The Moringa Oil also ensures that the formula glides on, nicely coating and separating lashes for a non-clump and lengthened result.

Mother nature is truly the greatest gift of our planet. She regenerates us and nurtures us gently with her natural rhythms while providing us with all we need. Nature’s medicine is really all we need in every kind of way.

This beauty is as nurturing as they get. Want beautiful dramatic lashes full of volume while regenerating the lashes? The Bio Mascara is sure to please, infused with beautiful botanicals to not only nurture but promote lash growth. Have you noticed lash growth after consistently using our Bio Lash Lift Mascara? It’s designed to do this!

The premium organic ingredients of marine algae extracts, and plant based collagen were carefully curated for this hair growth support and have research shown to increase both hair number and density.

Laminaria Digitate: A Marine Algae, noted for its hair regenerating and revitalising properties. Promotes hair growth and anti loss. Provides a rich source of iodine, iron and potassium and anti oxidant properties. NOTE: Recent studies show (Laminaria Digitata) can not only increase hair growth by up to 27%, but it can (over a 2 month period) increase the number of hairs by up to 10%. It will help to optimise your own lash-growing potential.

Pelvetia canaliculata: Known for its anti-stress, stimulating and cleansing properties.

Galactoarabinan: Is a naturally derived collagen from Larch trees. The patented extraction process is a water-based extraction using only heat, pressure and water without using any solvents. The collagen plays a big part in renewing cells and is responsible for maintaining the strength and elasticity of hair.

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